Hand over what already exists. The system translates it.
1. Fill in·2. Copy·3. Paste as reply to this email
The Translation Layer builds from your existing language first, then closes the gap between what you currently say and what your brand needs to say. These fields ask for what is already true, not what you wish were true.
The sentence you say in conversation, not on your website. If you have no settled sentence, write what you tend to say when someone asks.
This field is required.
The person you describe when talking about your work. Not the demographic: the situation they are in when they find you.
This field is required.
Not the outcome you promise. What actually shifts when someone works with you.
This field is required.
Anything you have already built or named becomes a starting point. These fields tell the system what exists so it works with it rather than around it.
Names on a website, a mailing list, a byline: anything a current follower would recognise. Write "none" if this does not apply.
This field is required. Write "none" if not applicable.
Optional. Write it here if one exists. Mark it Fixed if you want it kept exactly as written. Mark it Flexible if the system can work alongside or sharpen it.
Optional. Terms that belong to your brand: either because they are already recognised or because they reflect something true that you do not want changed.
List the offers that belong under this brand. Include everything that could sit under one positioning: one voice, one audience, one promise. If you sell things under different names or through different platforms, only include what connects to the identity you are building here.
Pricing, offer structure, and which offer to lead with are questions the Brand World Architecture Brief answers. This document needs to know what exists.
At least one offer is required, with type and how-to-begin selected.
The name your clients or audience would use to find you. If you operate under your own name, write that.
This field is required.
Your answers are gathered below. Copy them, then paste them into a reply to Sol's email and send. Your Translation Layer builds from what you send.